LinkedIn claims AI slop button cuts post views by 40 per cent
The Microsoft-owned professional network says its new reporting tool has been used over one million times, significantly reducing the reach of artificial intelligence-generated content.
LinkedIn has reported that its new "seems like AI slop" reporting tool is effectively curbing the visibility of artificial intelligence-generated content on the platform. The company stated that the button has been used more than one million times since its launch, resulting in a 40 per cent decrease in views for posts classified as AI slop.
LinkedIn Chief Product Officer Hari Srinivasan shared the update, noting that members are now experiencing significantly fewer views on content deemed to be AI-generated compared to just a few weeks ago. The platform recently began testing the dedicated reporting tool to address the proliferation of such posts in user feeds.
The company has been cautious in detailing exactly how it utilises user-generated reports to filter content. Srinivasan explained that LinkedIn uses "many signals" to determine the reach of a post and has built safeguards to prevent individual feedback from unfairly targeting other members. This approach follows previous algorithm adjustments designed to reduce the reach of posts containing common AI phrasing, such as the phrase "it not X, it's Y."
To further improve transparency, LinkedIn is introducing a new notification feature within the app's "post analytics" section. This tool will alert users when their posts have been reported by others as appearing to be AI-generated, providing direct feedback on how their content is being perceived by the community.
The move comes as LinkedIn seeks to address a specific criticism that the professional network is particularly filled with AI-generated posts. A study by AI detection company Pangram estimated that more than 40 per cent of longform posts on the platform were likely the work of artificial intelligence, highlighting the scale of the issue.
In an effort to streamline the user experience and reduce reliance on automated writing, the Microsoft-owned platform has also removed its previous AI "enhance" feature. This tool, which allowed users to use large language models to improve posts and messages, was discontinued when the AI slop reporting tool was rolled out.
