Insta360 launches Luna Ultra 8K camera in US market at $770
The new Luna Ultra competes with DJI’s Osmo Pocket series but offers higher resolution and unique remote functionality, though early reviews note a steeper learning curve for users.
Insta360 has officially released its Luna Ultra 8K handheld stabilised camera in the United States, pricing the device at $770. The launch follows a secretive debut at NAB 2026 and an initial release in the Chinese market, marking the company’s entry into the global handheld stabiliser sector. The camera is available through Insta360’s online store, as well as major retailers including Amazon, B&H, and Best Buy.
The device features a dual-camera system mounted on a three-axis gimbal. The primary sensor is a 1-inch 8K unit paired with a Leica Summicron lens, while a secondary 1/1.3-inch sensor provides a telephoto lens with up to 12x zoom, including 6x lossless capability. This configuration allows the Luna Ultra to capture 8K video at 30fps, with options for 4K at up to 120fps and 1080p at 240fps. It also supports Dolby Vision, 10-bit I-Log, and Leica-developed colour profiles.
A key differentiator for the Luna Ultra is its detachable 2-inch rotating OLED touchscreen. This component functions as a wireless remote with a livestreamed preview, effective at distances exceeding 65 feet. This feature is designed to assist content creators and vloggers who operate without a dedicated camera operator, allowing them to frame shots remotely while maintaining a live feed.
Insta360 positions the Luna Ultra as a direct competitor to DJI’s Osmo Pocket 4 and Pocket 4P. While DJI’s latest models are limited to 4K resolution and are not currently sold in the US market, the Luna Ultra offers superior zoom and 8K capabilities. The camera utilises Insta360’s Deep Track 5.0 technology for automatic subject tracking and includes 47GB of built-in storage, expandable to 1TB via microSD. Battery life is estimated at up to four hours, powered by a 1,550mAh cell.
Initial impressions from The Verge’s Sean Hollister suggest the device offers advanced features but presents a steeper learning curve than rival products. While Hollister noted superior zoom and tracking capabilities, he cited menu navigation issues and challenges with automatic focus compared to the DJI Osmo Pocket 3. Optional accessories include a POV Head Tracker, a battery-boosting handle, ND filters, and a wide-angle lens.
