Tech

Google rebrands Fitbit app to Google Health and sunsets Google Fit

Google has officially rebranded the Fitbit app to Google Health, rolling out the update on 19 May 2026, while simultaneously announcing plans to sunset the 12-year-old Google Fit application by the end of the year.

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Owen Mercer
Markets and Finance Editor
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Source: WIRED · original
Google Is Rebranding the Fitbit App to ‘Google Health’
The tech giant consolidates its health ecosystem with a new AI-driven platform and a screenless wearable launch.

Google is officially rebranding the Fitbit app to Google Health, launching the update on 19 May 2026. Simultaneously, the company announced plans to sunset the 12-year-old Google Fit app by the end of the year. The new app integrates the Fitbit Health Coach, an AI-powered feature powered by Gemini models, and supports data syncing via Health Connect and Apple's HealthKit.

The rebranded application consolidates health and fitness data, merging Fitbit's hardware capabilities with software enhancements driven by Google's Gemini models. While basic activity and sleep tracking remain free for Fitbit and Pixel Watch users, advanced features including the Health Coach, deep sleep insights, and adaptive fitness plans require a $10 monthly subscription to Google Health Premium. This premium tier is included for subscribers of Google One's AI Pro and AI Ultra plans.

A new screenless wearable, the Fitbit Air, will launch on 26 May 2026. Priced at $100, the device features a metallic fabric clasp with interchangeable bands and is designed as a modular tracker rather than a traditional smartwatch. It is equipped with optical heart rate, blood oxygen, and skin temperature sensors to support sleep tracking, offering a seven-day battery life and water resistance up to 50 metres.

The Health Coach can parse medical records, log nutrition, and adjust fitness regimens, though Google acknowledges that the AI can hallucinate and is not designed to diagnose conditions or replace doctors. The app restores social capabilities previously removed from Fitbit, allowing users to connect with friends and set challenges based on metrics like step count or cardio load.

Regarding data privacy, Fitbit user data remains siloed and cannot be used for Google Ads. Users can opt in for data to be used for research and model training. While the new Google Health app will initially support Pixel and Fitbit devices, the company plans to expand compatibility to iOS and third-party wearables such as Garmin, Whoop, and Oura in the future.

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