Fujifilm launches Instax Wide 400 instant camera
Fujifilm has released the Instax Wide 400, a dedicated instant camera engineered to expand the analog photography format with large prints and automatic controls.
Fujifilm has introduced the Instax Wide 400, a new point-and-shoot instant camera designed specifically to expand the instant photography format for landscape and group photography. The device produces prints measuring 62 x 99 mm, which are approximately twice the size of standard Instax Mini photos, offering significantly more surface area for every shot.
The camera prioritises ease of use with a fully automatic one-button operation that handles flash, focus, and exposure without manual intervention. This design choice ensures the unit requires no prior photography experience, appealing to users who value an intuitive experience over advanced controls.
Key hardware features include a unique rotating lens mechanism to toggle between close-up and landscape modes, a dedicated close-up lens attachment for macro shots, and a self-timer with a visual countdown. The rotating lens activates close-up mode for subjects between 0.9 and three metres, while a second click switches to landscape mode for distant subjects beyond three metres.
Physical dimensions of 162 mm x 98 mm x 123 mm and a weight of 1.4 pounds make the camera significantly bulkier than Mini or Square models. Consequently, the unit is not designed for casual pocket carry and requires a bag for comfortable transport, though it includes a shoulder strap with angle adjustments to prop the device on flat surfaces for tripod-free self-portraits.
Power is managed via a twist-lock mechanism on the lens barrel, and the self-timer is operated by a side lever offering four duration options from two to 10 seconds. The unit is available in green and jet black finishes, with film cartridges costing between $25 and $28 for a 20-sheet box. Options include standard white frames, black frames, metallic borders, and monochrome.
