Ferrari Unveils Luce: A $640,000 Electric Sedan Designed by Jony Ive
Priced at €550,000, the Luce represents Ferrari’s response to strict emissions regulations, though its Apple-inspired design has sparked debate among traditionalists.
Ferrari has officially unveiled the Luce, its first all-electric vehicle and first four-door sedan, at the Vela di Calatrava in Rome. Developed over five years in collaboration with LoveFrom, the design firm founded by former Apple design chief Jony Ive and Marc Newson, the Luce signals a decisive strategic pivot for the Italian luxury automaker. The launch event was attended by Formula One drivers, including Lewis Hamilton, as Ferrari moves to comply with strict emissions regulations in key markets such as China.
The vehicle features a minimalist aesthetic that departs significantly from Ferrari’s traditional sharp lines and aggressive styling. The exterior is described as smooth and rounded, drawing comparisons to Apple products like the Magic Mouse. This design approach aims to achieve the lowest drag coefficient in Ferrari history, utilising large aerodynamic wings and flush lighting within a sweeping glass house structure. The car accommodates five passengers, marking a departure from the brand’s historic two-seater lineage.
Under the hood, the Luce delivers a combined output of 1,035 horsepower from four electric motors. The powertrain distribution is uneven, with the front two motors generating 282 hp and the rear motors producing 835 hp. This configuration enables a 0-60mph acceleration time of 2.5 seconds and a 0-124mph time of 6.8 seconds. Power is supplied by a 122kWh battery pack, which Ferrari claims provides a WLTP range of 330 miles, although independent estimates suggest an EPA-rated figure closer to 310 miles.
The vehicle is built on an 800-volt architecture supporting up to 350kW DC charging. Despite its name translating to "light," the Luce is the heaviest Ferrari ever made, with a curb weight of 4,982 pounds. This is approximately 100 pounds more than the four-door Ferrari Purosangue SUV, despite the Luce having a wheelbase that is approximately 2.3 inches shorter. The battery is integrated directly into the chassis floor to manage this weight distribution.
Ferrari has not yet confirmed if the Luce will support CarPlay Ultra, the expanded version of the system that controls core functions like HVAC and the speedometer. The automaker’s board includes Apple executive Eddy Cue as a non-executive member, adding context to the design collaboration. The Luce carries a starting price of $640,000 (€550,000), positioning it as a high-end entry into the electric luxury sedan market.
