Ferrari launches Luce, its first electric vehicle, at 550,000 euros
Powered by 1,035 hp and designed with LoveFrom, the Luce targets high-regulation regions with a controversial exterior and high-tech interior
Ferrari has unveiled the Luce, its first battery-electric vehicle, signalling a decisive shift in the manufacturer’s strategy to comply with strict emissions regulations in key markets such as China and Silicon Valley. The four-door sedan and five-seater represents a significant departure from the brand’s traditional two-seater lineage, developed in collaboration with the design studio LoveFrom, led by Jony Ive and Marc Newson.
The vehicle’s exterior has been described as controversial, with observers noting design cues reminiscent of Apple’s aesthetic due to the studio’s involvement. Ferrari prioritised aerodynamic efficiency, conducting 6,000 computational fluid dynamics simulations and over 300 hours of wind tunnel testing to minimise drag without compromising downforce. Features include active air vents and aerodisc wheels machined from single pieces of aluminium to reduce aerodynamic resistance.
Under the skin, the Luce is powered by four electric radial flux motors producing a combined 1,035 hp (772 kW) and 730 lb-ft of torque. The vehicle is equipped with a 122 kWh battery pack operating at 800 V, developed with pouch cells from SK On. Ferrari claims the battery will receive long-term support, citing its history of vehicle longevity. The system supports DC fast charging of up to 350 kW, enabling the addition of 70 kWh in 20 minutes.
The interior emphasises physical controls and high-end materials, diverging from the industry trend of excessive digital interfaces. The dashboard is machined from a single piece of brushed aluminium, housing a fixed instrument binnacle with two OLED displays and a pivoted infotainment screen. Ferrari has avoided a third screen for the passenger, maintaining a focus on tactile elements such as valved air vents and aluminium rocker switches.
Performance is managed through a sophisticated 48 V spool damper suspension system developed with Multimatic. The Luce weighs 2,260 kg, making it heavier than a Porsche Taycan Turbo GT but lighter than competitors like the Lucid Air Sapphire. Three drive modes are available: Range, Tour, and Performance, with the latter requiring a roof-mounted launch control dial to unlock peak output.
Pricing in Europe is expected to start at approximately 550,000 euros, equivalent to roughly $640,000 AUD. The vehicle targets consumers in regions with high EV penetration and significant tech wealth, aiming to serve as a daily driver for existing Ferrari owners while attracting new buyers to the brand’s electrified future.
Official range estimates are pending, but Ferrari is targeting 330 miles (530 km) under the WLTP test cycle in the most efficient configuration. The manufacturer asserts that the Luce’s design and engineering reflect a commitment to maintaining brand heritage while adapting to the evolving regulatory landscape of global automotive markets.
