Tech

Digg relaunches as an AI-focused news aggregator in alpha status

CEO Kevin Rose says the new site follows 1,000 key figures in research and investment to filter signal from noise, marking a strategic pivot after a previous attempt collapsed due to bot activity.

Author
Owen Mercer
Markets and Finance Editor
Published
Draft
Source: Engadget · original
Digg is back again, this time to aggregate AI news
The social news platform returns to the market with a narrow focus on artificial intelligence, aiming to cut through industry noise.

Digg has officially relaunched as a dedicated news aggregator for the artificial intelligence sector. Operating under the domain di.gg, the platform is currently live in alpha status with a specific mandate to curate content from the rapidly evolving AI landscape.

According to CEO Kevin Rose, the decision to focus exclusively on AI stems from the overwhelming volume of information available online. Rose described the current environment as the "noisiest, fastest-moving space on the internet," arguing that the ability to distinguish signal from noise has never been more valuable for investors and industry observers.

The new aggregator relies on a curated list of approximately 1,000 individuals involved in AI research, investing, and media. This data was sourced directly from X's social graph, featuring high-profile names such as Sam Altman, Elon Musk, Andrej Karpathy, Jeff Dean, Yann LeCun, and Fei-Fei Li at the top of the list.

While the current iteration is limited to artificial intelligence, Rose indicated that the company intends to expand into other verticals in the future. He noted that the domain name di.gg is a temporary measure; once the platform is ready to support additional topics, the company plans to move back to its original digg.com address.

This relaunch follows a previous attempt to revive the social news platform in early 2026. That earlier iteration, launched as an open beta, was shut down just two months later after being overwhelmed by SEO spammers and bots. At the time, then-CEO Justin Mezzell admitted that the site's votes and comments were untrustworthy due to the scale of the automated attacks.

Kevin Rose, who rejoined the company full-time in March 2026 and subsequently assumed the role of CEO, is now leading the effort to restore the site's reputation. Although he did not detail the specific technical measures deployed to defend against bots this time, the new model appears to rely on a closed loop of industry insiders rather than open public voting.

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