Deezer opens AI detection tool to users amid streaming fraud concerns
CEO Alexis Lanternier cites lack of industry adoption as catalyst for direct-to-consumer release, claiming 99 per cent accuracy in identifying synthetic content.
Deezer has released its artificial intelligence music detection technology to end-users, enabling listeners to scan playlists from rival streaming services for synthetic content. The new tool allows users to import playlists from platforms including Spotify, Apple Music, and YouTube Music to identify AI-generated tracks. The French streaming service stated that nearly half of users migrating from other platforms contain such content in their libraries.
The decision to offer the service directly to consumers follows limited commercial uptake when Deezer previously attempted to license its detection technology to industry competitors. Deezer chief executive officer Alexis Lanternier noted that no other company had followed their lead in making such tools available, prompting the shift to a consumer-facing model.
"Our data show that nearly half of the users joining Deezer from another platform have AI tracks in their playlists," Lanternier said. The company aims to combat fraudulent streams and protect artist royalties, asserting that its technology can identify synthetic music with 99 per cent accuracy.
Deezer reports that 75,000 AI-generated songs are uploaded to its platform each day, representing 44 per cent of total uploads. Of those AI uploads, up to 85 per cent are described as fraudulent, copying songs by human artists and effectively stealing their royalties. The company has previously blocked AI-generated music from suggestions or editorial playlists on its own platform, whereas rivals like Apple Music and Spotify are merely flagging such content.
Once the tool identifies potential AI-generated tracks, it alerts users to the findings and provides an option to share the results. The specific technical methodology or algorithm used to distinguish synthetic music from human-created works has not been detailed in the source material. Deezer expects the detector to provide an eye-opening experience for listeners globally regarding the prevalence of synthetic content in their libraries.
