Cash App enters mobile market with $40 monthly 5G plan powered by Gigs
The new Cash App Mobile offering mirrors the structure of Klarna’s virtual phone service, providing unlimited data and talk for $40 a month as the company seeks to consolidate user spending and savings.
Cash App has officially launched Cash App Mobile, a new mobile phone service that operates as a mobile virtual network operator (MVNO) on the AT&T network. The service is powered by Gigs, the same white-label infrastructure provider behind Klarna’s virtual phone company, which launched its own mobile offering last year with a similar pricing model.
The initial plan is priced at $40 per month, inclusive of all taxes and fees. Subscribers receive unlimited 5G data, unlimited talk and text, and unlimited HD streaming. The package also includes 10 GB of monthly hotspot data within the United States, along with data roaming capabilities in Canada and Mexico.
Rollout of the service is currently restricted to select users, with the company indicating that broader availability is scheduled for the coming months. The specific criteria for early access have not been disclosed in the source material.
Cash App intends to deepen the integration of the mobile service with its existing financial tools. The company plans to connect the phone service to its Cash App Green rewards program and Cash App Families, a feature designed for managing supervised accounts for children and teenagers.
In promotional materials, Cash App describes the service as being built for "financial flexibility," aiming to allow users to manage their mobile service, spending, and savings within a single platform. The company, which describes itself as the number one personal finance app in the US, positions the move as a way to help users earn and save on recurring expenses.
The launch follows a recent trend of fintech and retail companies entering the telecommunications sector by leveraging white-label operators to offer competitive mobile plans. Gigs has previously facilitated similar ventures, including the Klarna mobile service, which utilised comparable pricing structures and network partnerships.
While the service offers "unlimited" data, the inclusion of a 10 GB hotspot cap and potential fair use policies not fully detailed in the summary suggests that users should monitor their consumption. The integration with Cash App’s broader ecosystem remains a key differentiator, potentially appealing to users already engaged with the platform’s banking and payment features.
As the service expands beyond its initial limited rollout, market observers will be watching to see how Cash App’s financial integration strategy influences adoption rates among US consumers. The move underscores the growing convergence of digital finance and telecommunications services in the modern consumer market.
