Atlantic Packaging launches New Earth Ventures to back deep tech in sustainable supply chains
New Earth Ventures targets packaging intelligence, supply chain optimisation and next-generation materials with backing from the Minderoo Foundation and Hula Fund.
Atlantic Packaging has established New Earth Ventures (NEV), a dedicated investment division focused on technology-forward packaging and supply chain solutions. The new unit represents a strategic move by the industry leader to capitalise on the intersection of deep tech and sustainability, aiming to address rising costs and environmental pressures facing global brands.
NEV is structured to back founder-led enterprises that utilise artificial intelligence, machine learning, and automation to enhance operational processes. The division specifically targets three core areas: packaging intelligence, supply chain optimisation, and the development of next-generation materials designed to replace single-use plastic. By leveraging Atlantic Packaging's existing workforce, standing, and network, the venture seeks to expand businesses that solve critical inefficiencies in the sector.
The initiative is led by managing partner Matt Saunders, who brings extensive experience in alternative packaging materials, supply chain optimisation, and the US energy transition. Saunders also possesses a background in early-stage investment and has previously led emerging investment funds. His appointment underscores the strategic intent to deploy capital towards high-growth potential within the deep tech space.
The launch of New Earth Ventures carries the backing of the Minderoo Foundation and the Hula Fund, highlighting a collaborative approach to funding innovation in the materials sector. These partners support the venture's mission to accelerate the transition away from traditional packaging methods through the deployment of smarter technology and cleaner materials.
Early industry links have been formed with Specright, a specialist in specification data management; Forest, an AI-powered packaging intelligence and sourcing engine; and Sway, a materials company developing seaweed-based alternatives to plastic. These connections provide an initial pipeline of opportunities for NEV to evaluate and invest in.
Atlantic Packaging president and NEV general partner Wes Carter described the move as addressing one of the most essential yet overlooked opportunities in the global economy. With brands currently facing increased costs and supply chain uncertainty, Carter noted that the initiative aims to back founders solving these problems today through better processes and technology that enable a cleaner world.
