Applied Nutrition acquires Nutrablend assets in $16 million North American expansion

London-listed sports nutrition company Applied Nutrition has acquired the majority of assets from US-based Nutrablend Group for $16 million (£12 million) in cash. The transaction secures a freehold, fully fitted production and logistics facility in Buffalo, New York, along with Nutrablend’s in-house supplement brands, Basic Supplements and GR8 Lifestyle. The acquisition is designed to significantly enhance Applied Nutrition’s footprint in North America while reducing logistics costs and increasing production capacity to approximately $300 million in annual revenue.

The six-acre Buffalo facility includes five powder filling lines and three stick-pack filling machines, with an inventory estimated at around $5 million. Applied Nutrition plans to shift powder manufacturing from its UK base and US co-manufacturers to the new site, a move the company says will lower freight, logistics, and import duty costs in North America. This shift is also expected to create increased manufacturing headroom in the UK and improve supply chain resilience by reducing reliance on cross-border shipping.

The deal brings approximately 100 Nutrablend employees into the group, including management, research and development, and design staff. Following the acquisition, the Basic and GR8 brands will operate under the AN Supps business, while the white-label manufacturing arm will trade as AN Labz. Applied Nutrition expects the transaction to be earnings enhancing in the 2027 financial year, contributing at least an extra $30 million of revenue at a high single-digit EBITDA margin, with around 65 per cent of that revenue expected to come from white-label manufacturing.

In a concurrent development, Applied Nutrition announced a new licensing agreement with Mondelez International for co-branded sports nutrition products. The products, sold under the AN Supps, Sour Patch Kids, and Swedish Fish brands, are scheduled to launch in August across the US and Canada. Initial distribution will occur in 2,200 Walmart stores and 1,300 GNC stores, marking a significant push into mainstream retail channels for the group.

Applied Nutrition also upgraded its financial outlook for the year ending 31 July, citing strong trading and continued momentum across the group. Excluding any contribution from Nutrablend, the board expects annual revenue to be approximately £148 million, a figure ahead of current consensus market expectations. CEO Thomas Ryder stated that the acquisition strengthens the group’s ability to support ongoing growth in the region and allows for faster product launches, reinforcing a competitive advantage against rivals.