Apple lifts AppleCare+ premiums for Mac and iPad buyers
The price adjustment follows recent retail hikes across Apple’s Mac and iPad lineups, though existing subscribers and iPhone owners remain unaffected.
Apple has increased the cost of AppleCare+ coverage for Mac, MacBook, and iPad products, raising premiums by $0.50 per month or $5 per year for new purchases. The adjustment, first reported by Bloomberg, aligns with recent retail price increases across the company’s computer and tablet hardware.
The price hike applies exclusively to new contracts. Existing AppleCare+ agreements remain at their current rates, as does the separate AppleCare One plan, which covers up to three devices. This distinction ensures that current subscribers are insulated from the immediate impact of the service cost increase.
The service pricing move follows a broader revision of hardware costs across Apple’s Mac and iPad portfolios. Recent retail adjustments saw the basic iPad rise by $100 to $449, while the 13-inch iPad Pro increased by $200 to $1,499. On the Mac side, the new MacBook Neo rose by $100 to $699, the 15-inch MacBook Air jumped by $200 to $1,499, and the M5 Max MacBook Pro increased by $500 to $4,099.
For consumers purchasing new devices, the financial impact is modest but measurable. For instance, monthly coverage for a 13-inch MacBook Air has risen from $7.49 to $7.99, with annual costs moving from $75 to $80. Apple describes AppleCare+ as an insurance policy covering accidental damage, battery depletion, and priority technical support during the policy period.
So far, iPhones and other product lines have not seen similar adjustments to their service coverage costs. The divergence in pricing strategy suggests Apple is currently targeting its computer and tablet ecosystems for service revenue adjustments, mirroring the earlier hardware price revisions.
