Apple hikes MacBook Pro M5 prices amid component shortages; analysts urge caution
With the 1TB MacBook Pro M5 seeing a $300 increase, experts suggest delaying purchases until Apple’s annual Fall event or considering entry-level alternatives like the MacBook Neo.
Apple has implemented across-the-board price increases for its MacBook Pro M5 and broader hardware lineup, citing memory shortages and rising component costs. The adjustments, which took effect in June 2026, have significantly impacted premium models, with the 1TB MacBook Pro M5 rising by approximately $300. This marks the highest price point for the device to date, prompting industry analysts to advise consumers against immediate purchases.
Market observers suggest that waiting for Apple’s anticipated annual Fall event in 2026 may yield better value. Rumours point to the introduction of the MacBook Ultra, a device expected to feature an OLED touchscreen—a first for the MacBook line. While the Ultra is speculated to utilise existing M5 Pro and M5 Ultra silicon, future iterations are suspected to incorporate next-generation M6 chips and AI-focused M7 processors, potentially launching in 2027.
For users who cannot delay an upgrade, the entry-level MacBook Neo presents a compelling alternative. Despite a modest $100 price increase, the Neo remains under $700, offering a performance-to-price ratio that reviewers note outperforms competing $600 Windows PCs. It is positioned as the most affordable laptop in Apple’s current portfolio, suitable for students and those with lighter computing needs.
The MacBook Air M5 also remains a viable option for everyday tasks, with prices increasing by $200 but still available for under $1,500. Reviewers have praised the Air for its thin design, fast performance, and high-quality trackpad and keyboard. Meanwhile, retailers such as Best Buy are clearing out older inventory, with M2 Pro MacBook Pro models available for $1,599.
Given the current inflation in hardware costs and the prospect of significant technological upgrades later this year, the consensus is to hold off on high-end purchases. Unless immediate power is required, consumers are advised to wait for the potential OLED-equipped models or consider downgrading to the Air or Neo to mitigate the impact of rising component prices.
