Event
Novig is offering new users a $25 bonus using promo code FOXSPORTS to watch the Buffalo Bills play the Detroit Lions in Week 2 of the NFL. The promotion coincides with a new commercial featuring Sydney Sweeney. The article highlights key players, including Josh Allen and James Cook for the Bills, and Jared Goff and Amon-Ra St. Brown for the Lions, following their respective Week 1 performances.
2 published stories · underdog · source reliability 33%
The sportsbook is leveraging the high-profile Thursday Night Football clash between the Buffalo Bills and Detroit Lions to drive new user sign-ups, supported by a fresh advertising push.
Background
Novig is launching a $25 bonus promotion for new users, utilising the promo code FOXSPORTS, timed to coincide with the Week 2 National Football League (NFL) matchup between the Buffalo Bills and the Detroit Lions. The campaign is supported by a new commercial featuring actress Sydney Sweeney. The promotion follows strong Week 1 performances from both teams, where the Bills defeated the Houston Texans and the Lions beat the New Orleans Saints in overtime. Key players highlighted include Buffalo quarterback Josh Allen and running back James Cook, alongside Detroit quarterback Jared Goff and wide receiver Amon-Ra St. Brown.
Novig is launching a $25 bonus promotion for new users, utilising the promo code FOXSPORTS, timed to coincide with the Week 2 National Football League (NFL) matchup between the Buffalo Bills and the Detroit Lions. The campaign is supported by a new commercial featuring actress Sy
Fact cards
Key entities: Novig, Buffalo Bills, Detroit Lions, Josh Allen, Jared Goff, Sydney Sweeney, Underdog, FOX Sports.
What is the promo code for the Novig bonus? The promo code is FOXSPORTS. How much is the bonus for new users? The bonus is $25. Which teams are featured in the promotion? The Buffalo Bills and the Detroit Lions. Who is featured in the new Novig commercial? Actress Sydney Sweeney.
Fox Sports | https://www.foxsports.com/stories/betting/novig-promo-code-foxsports-get-25-bonus-bills-vs-lions-thanks-latest-sydney-sweeney-commercial | published 2026-09-17T22:46:59.000Z | primary source | Fox Sports | https://www.foxsports.com/stories/betting/underdog-promo-code
2026-09-17: Novig releases $25 bonus promotion for the Bills vs Lions game with promo code FOXSPORTS. 2026-09-17: New commercial featuring Sydney Sweeney is released to support the Novig campaign. 2026-09-10: Buffalo Bills defeat Houston Texans in Week 1; Josh Allen records 357 p
Timeline
Novig releases $25 bonus promotion for the Bills vs Lions game with promo code FOXSPORTS.
New commercial featuring Sydney Sweeney is released to support the Novig campaign.
Buffalo Bills defeat Houston Texans in Week 1; Josh Allen records 357 passing yards and 4 touchdowns.
Detroit Lions defeat New Orleans Saints in overtime in Week 1; Jared Goff throws 2 touchdown passes.
FAQ
The promo code is FOXSPORTS.
The bonus is $25.
The Buffalo Bills and the Detroit Lions.
Actress Sydney Sweeney.
He threw for 357 yards and 4 touchdowns.
The code is FOXSORTS.
New users receive a $1,000 deposit match and unlock the "Keep Your Millions" promotion.
The match is being held at the newly unveiled Highmark Stadium.
CBS Sports projects a high-scoring match with an over/under total of 54.5 points.