Universal Pictures’ Gruv retailer launches Father’s Day 4K Blu-ray bundle

Gruv, the online retailer operated by Universal Pictures, has introduced a Father’s Day promotion offering three 4K Blu-ray movies for $33. The bundle is available ahead of the holiday on June 21 and includes more than 100 titles, primarily consisting of classic films from various decades rather than new releases.

The pricing structure provides estimated savings of approximately $9 per movie, given that individual discs at Gruv typically retail between $13.99 and $20. The total value of the discount varies depending on the specific selection chosen by the consumer. No discount code is required to access the three-for-$33 bundle.

While the promotion is marketed towards Father’s Day, the retailer has not implemented any verification system to restrict purchases to fathers or male recipients. The offer is open to all consumers looking to acquire physical media, with the catalogue focusing on titles that may complement existing collections.

For consumers making their first purchase on the platform, Gruv is offering a separate incentive. First-time buyers can apply the discount code FIRSTGRUV15 at checkout to receive a 15 percent reduction on a single 4K Blu-ray disc. This option provides an alternative for those interested in acquiring only one title from the extensive library.

The specific list of eligible titles within the 100-plus selection has not been detailed in the source material. The promotion runs in the lead-up to June 21, though the exact start and end dates for the offer were not explicitly stated. The deal was originally reported by The Verge, which is owned by Vox Media.