Ulta Beauty Launches May Sale Featuring Up To 50% Off Select Items
A promotional period running through May offers significant savings, with a specific campaign until May 7 providing 20% off 160 brands including Dior and Gucci via a dedicated promo code.
Ulta Beauty has initiated a promotional period for May, offering discounts of up to 50% on select items across its range of skincare, makeup, and haircare products. The retailer is capitalising on the approaching Mother's Day season to drive traffic, with a specific campaign running until 7 May featuring a 20% discount on 160 brands. This offer, accessible via the promo code BOPIS20, includes high-profile names such as Dior, Estée Lauder, and Gucci, alongside more affordable drugstore staples.
In addition to the brand-specific discounts, the retailer is promoting its tiered rewards program, which allows members to accumulate points redeemable for cash discounts that never expire. Standard members earn one point per dollar spent, with higher tiers offering increased rates for those who reach platinum and diamond status based on annual spending thresholds. Diamond members, in particular, receive additional benefits including a $25 discount on beauty services and free shipping on orders exceeding $25.
For digital shoppers, Ulta is offering app-exclusive deals to encourage engagement with its mobile platform. Users who download the Ulta app by texting "Beauty" to 95637 can utilise the code APP15 to secure a 15% discount on their next purchase. The application also provides access to exclusive features such as GLAMlab for virtual try-ons and an AI-powered skin analysis tool designed to provide customised skincare recommendations.
The sale also extends to hair tools and wellness technology, with specific attention drawn to discounted models from Dyson, Shark, T3, and Ghd. While the headline claim of up to 50% off is broad, the retailer notes that specific details on which items qualify for the highest discount tiers are not fully detailed in the current promotional materials. Shoppers are advised to check the Featured Deals and Sale pages regularly, as statuses for specific items like the Shark FlexStyle and T3 Aire IQ may fluctuate daily.
Logistics for the sale include free standard shipping for all online customers on purchases of $35 or more, a threshold easily met given the breadth of the discounts. Ulta maintains a forgiving return policy, permitting full refunds for gently used products within 30 days, which reduces the risk for customers purchasing during the promotional window. Additionally, new members can instantly score a one-time 10% discount on online purchases by signing up for text alerts via the code ULTA.
The promotional landscape is further supported by Ulta's "21+ Days of Beauty Event" and weekly sales, which allow customers to stack coupons and rarely pay full price. However, certain exclusions apply to the text alert discount, such as brands like Chanel and Black Friday deals, requiring consumers to read the fine print carefully. The retailer continues to highlight its comprehensive approach to beauty retail, combining in-store services with a robust digital ecosystem to serve its diverse customer base.
