Samsung to Unveil Redesigned Foldables at July Unpacked Event
The South Korean technology giant is expected to introduce a wider, shorter Galaxy Z Fold 8 and an upgraded Ultra model, marking a significant shift in its hardware strategy ahead of potential competition from Apple.
Samsung has scheduled its second Galaxy Unpacked event of 2026 for 22 July in London, with the keynote presentation commencing at 9AM ET (2PM local time). The event marks the beginning of the company’s summer hardware cycle and is anticipated to focus heavily on a new slate of foldable devices. Preliminary reports indicate that the lineup will include a redesigned Galaxy Z Fold 8 featuring a wider, shorter form factor, an upgraded Z Fold 8 Ultra with a larger battery, and a refreshed Z Flip 8.
This launch represents a notable departure from Samsung’s traditional two-device foldable structure, which historically consisted of the smaller Z Flip and the larger Z Fold. The introduction of a new, wider Fold form factor would constitute the second major upheaval to the company’s foldable portfolio in less than 12 months, following the introduction of the Galaxy Z TriFold last year. Industry observers suggest this strategic pivot may be influenced by competitive pressure from a looming first foldable iPhone, prompting Samsung to move away from a conservative product approach.
In addition to smartphones, there are indications that Samsung may expand its wearable offerings. Rumours point to the potential launch of the Galaxy Watch Ultra 2 and the Watch 9, although it remains unconfirmed whether these devices will be officially unveiled or merely teased during the event. The specific technical specifications for the new wider Fold form factor and the Z Fold 8 Ultra have not yet been verified and remain subject to change pending official confirmation.
Pre-event marketing from Samsung has involved teasing novel ways of slicing pizza, though the strategic link between these teasers and the actual hardware announcements remains unclear. The company has described the upcoming July event as potentially its biggest in years, signalling a significant investment in its foldable ecosystem. However, claims regarding the extent of the redesign and the new form factor should be treated with caution until the devices are officially presented.
As the technology sector braces for increased competition in the premium smartphone market, Samsung’s decision to diversify its foldable lineup underscores the urgency to maintain market leadership. The outcome of this event will provide critical insight into how established hardware manufacturers are adapting to emerging competitor threats and evolving consumer preferences for form factor innovation.
