Google launches screenless Fitbit Air wearable at $100 price point

Google has officially launched the Fitbit Air, a screenless wearable designed to compete with devices like Whoop. Priced at $100, the device targets users who find traditional smartwatches too bulky, complicated, or expensive. By removing the display and haptic buttons, Google aims to prioritise a "live in the moment" user experience, allowing the wearer to focus on their activity rather than checking a screen.

The hardware is significantly more compact than previous models, measuring 25% smaller than the Fitbit Luxe and 50% smaller than the Inspire 3. Weighing just 12 grams with the band, the device includes optical sensors to track heart rate, blood oxygen, and skin temperature. Despite the lack of a visual interface, it offers comprehensive health metrics including 24/7 heart rhythm monitoring with AFib alerts, sleep stage analysis, and heart rate variability.

Data visualisation and guidance are handled entirely through software integration. The Fitbit Air syncs exclusively with the rebranded Google Health app, which replaces the previous Fitbit branding. It is also compatible with the Pixel Watch, enabling users to switch between the larger smartwatch during the day and the lighter Air during workouts or sleep. The device offers up to a week of battery life, with fast charging capabilities that deliver a full day of power in five minutes.

To complement the hardware, Google has introduced Google Health Coach, a Gemini-powered AI assistant available to Google Health Premium subscribers. This feature can create custom workout routines based on user goals and analyse sleep habits. The launch also marks the consolidation of Google's health ecosystem, with the new wearable launching alongside the rebranding of the Fitbit app to Google Health and the sunsetting of the Google Fit app.

The Fitbit Air comes with three interchangeable bands to suit different needs: a Performance Loop Band made from recycled materials, a waterproof Active Band, and a discreet Elevated Modern Band. Pre-orders are currently open, and the device will be available for purchase starting on 26 May.