Ferrari Unveils Luce, Its First Electric Vehicle, in Rome
With over 1,000 horsepower and a 329-mile range, the Luce represents a strategic pivot for Ferrari, even as rivals delay electrification plans.
Ferrari has officially revealed the Luce, its first fully electric vehicle, at a launch event in Rome. The five-seat grand tourer features four electric motors producing over 1,000 horsepower in Boost mode, a 122 kWh battery, and a claimed range of more than 329 miles. Production is scheduled to begin in late 2026, with customer deliveries expected in early 2027.
The vehicle’s exterior design was sculpted by LoveFrom, the agency founded by Jony Ive, in collaboration with Marc Newson, marking a departure from Ferrari’s in-house design studio. The Luce features a “glass house” aesthetic with a windscreen that stretches to the nose, side-mounted wipers, and suicide rear doors. Ferrari states the car has achieved the lowest drag coefficient in the history of its road cars.
Inside, the cabin includes a centre screen mounted on a ball-and-socket joint that can pivot to the front passenger, physical switchgear, and a Corning glass gear-shift knob with 13,000 laser-etched holes. Ferrari has fitted an accelerometer to the rear axle to capture motor vibrations and feed them into the cabin as sound, rather than using synthesized engine noise.
The Luce arrives as competitors face challenges in the electric luxury segment. Lamborghini has pushed its first EV back to 2029, while Bentley moved its all-electric deadline from 2030 to 2035. In June 2025, Ferrari announced that its second EV has been delayed until 2028 due to weak demand for electric luxury cars.
Ferrari’s 2030 target remains for 20% of sales to be fully electric, 40% hybrid, and 40% combustion. CEO Benedetto Vigna has emphasised that the Luce is an addition to the lineup rather than a pivot, aiming to balance electrification with the expectations of its core customer base.
